13+ Marketing Automation Software to skyrocket your Sales

Every business today needs to represent itself online one way or the other. When we talk about an online representation, we are effectively referring to millions of people that the business wants to reach out and interact with. Unlike ancient times of the 1990s and early 2000s, a business cannot hire salesperson to contact these millions of potential customers.

Luckily, we now have marketing automation tools for that and every business can certainly find one that suits its needs. But before we move to our recommendations for ‘best marketing automation’, let’s have an appetizer of automated marketing campaigns prior to the main course.

What is Marketing Automation Software?

Marketing automation is a category of software that streamlines, automates and measures marketing tasks and work flows, so that organizations can increase operational efficiency and grow revenue faster.

Marketing automation software allow a business to automate segments of its marketing process while allowing enhanced analytics about conversions and consumer behavior.

There are pre-decided marketing strategies for a certain class of target audience of any business. These strategies are decisions made by marketing expert about how they want to boost their conversions and CTAs. Marketing automation software allow these marketers the convenience that they do not need to perform the actual tasks themselves such as writing a newsletter to every customer or sending follow-up emails for reviews.

These trivial tasks can be handed over to the marketing automation platforms for better management and efficient utilization of spending.

Top Marketing Automation Software

Finding the best marketing software for any business is important because the entire strategy of how the business is going to make its space in the market depends upon the reliability of that platform.

Luckily, we have prepared a list of the best marketing automation solutions for startups and small businesses so you can save yourself from the toil of jumping across sites and experimenting a new platform every week.

These are our top choices for marketing automation tools:

1. HubSpot Marketing Hub

HubSpot Marketing Hub takes the lead in terms of ease of usage. In its diversified offerings of Marketing and Customer support, HubSpot Marketing Hub holds a special place. It provides users everything about what they need to from automated emails to forms and custom-made links for promotions.

HubSpot values the needs of the users and even offers a ‘Starter Growth Suite’ for $50/month only. Thus, Marketing Hub becomes the best marketing automation software for small business for now. Other than that, the Marketing Hub alone starts at $45 a month with all essential features as email marketing, conversational bots and analytics that can take the stress off your marketers in no time. Finally, your marketers can take a sigh of relief and focus on your actual marketing strategies.

Finally, your marketers can take a sigh of relief and focus on your actual marketing strategies.

More on Marketing Hub from HubSpot here!

2. ActiveCampaign

ActiveCampaign is honored to be our ‘best B2B marketing automation platform’. Every lead in ActiveCampaign can be tracked in the form of a lifecycle. Beginning from providing a quotation to actual sale, each and every step is represented clearly.

Not to forget, you can decide about which leads require your salesperson’s attention and for what sort of leads will an automated email suffice. High importance deals can even have multiple contacts overseeing it for better service as well.

ActiveCampaign allows integrations with other tools as G Suite and Salesforce so all of your data is in one place and your operations remain precise and compact.

Pricing is something that ActiveCampaign has kept very straight. Starting the Lite at $9 a month to Enterprise package ats $229, ActiveCampaign might just be the cheapest marketing automation tool out there offering the best of features as well.

I do not think you have that much time to waste. Stop thinking and get down to ActiveCampaign here to utilize this amazing price-value automation tool.

3. OmniSend

Omnisend lands here as the best marketing automation platform and email marketing service where they offer the best of strategies to market via emails and SMS.
You can design thresholds and activity points for your customer’s activities and then leave to Omnisend to manage your follow-up and abandoned cart emails and SMS. You can even include when and when not to send vouchers to lock your conversions. Omnisend can easily integrate with all major ecommerce platforms like Shopify and BigCommerce so your marketing and sales remain hassle free.

Omnisend’s base offering is free with a limit of 15000 emails a month combined with forms and reports. This then moves up to a $16 and $99 monthly as you ramp up the packages.

Get to know more about Omnisend on their website here and get started on sending out emails to your customers.

4. Moosend

Moosend follows some of the best marketing automation practices that they have very conveniently integrated into their platform. The drag-and-drop email editor combined with the A/B testing makes email marketing feel like a piece of cake, not to forget an absolutely free cake if you are a small business.

Moosend has a free plan for that sends out unlimited emails and generates reports and analytics. Move to the Pro for $8 a month and you can expand your team to up to 5 members, create landing pages, get phone support and transactional emails as added perks.

Visit Moosend now and get your marketing juices flowing in no time!

5. SharpSpring

SharpSpring is our agency-grade best marketing automation company that offers heavy-duty plans for professional marketers and large-scale businesses that run an in-house marketing department.
Important features as campaign tracking, chatbots, dynamic landing pages, reporting and much more ensure that organizations get the most out of each penny they spend on marketing.

The basic package of SharpSpring starts at $550 a month. Yes, I know that is way different from the rest of the lot when we are discussing marketing platforms that even offer free services. SharpSpring is primarily designed for professional marketers who are providing services to clients because the clients have outsourced their marketing function.

Additionally, SharpSpring lands as the perfect option for enterprises following contractual business models where they aim to make high value sales in relatively small numbers.

If you are one of these big fishes, head to SharpSpring to get your digital marketing automation tool.

6. GetResponse

GetResponse deserves to be called the best marketing automation for small businesses reason being the best value for money that it offers especially in the basic package. At just $15, you get landing pages, emails, ads management, sales and lead funnels, automation templates and much more for 1000 contacts.

Tracking each and every action against your marketing campaign and automatically responding to the action is very simple with GetResponse. No doubt it is trusted by 350,000 businesses around the world.

What are you waiting for? That’s the best you are going to get at such an affordable price.

Go to GetResponse and start boosting your sales right away.

7. Autopilot

This jolly platform has been constructed on the very idea that even the smallest sole-proprietor business can easily market its products to its customers.

The easy drag-and-drop options for emails and landing pages, pre-designed templates coupled with tons of integrations with Facebook, Google and many more are just a dream come true.

The analytics provide intelligent insights on the actions and counter actions which improves your digital marketing campaigns to perfection.

The basic ‘Silver’ starts at $49 a month which can come down to $39.20 should you choose to pay annually. But before that, you also get a 30-day trial to test out everything so you get a taste of what you are in for.

Head to Autopilot for more details here.

8. Prospect.io

Who should opt for Prospect.io? Let’s perform this top marketing automation software comparison and value judgement.

Here are the details of Prospect.io’s offerings:

Let’s just say, the offerings are great.

Unlimited prospect lists and automations with email and drip campaigns are sure to serve their purpose very well for businesses. This coupled with the advanced Customer Relationship Management (CRM) integrations will surely solve some critical pain points for organizations that currently are running extensive chains of salespersons and call centers for their ads.

So, thank you, Prospect.io! Your fees are worth paying for. Any business that is trying to automate its marketing operations should definitely opt for Prospect.io.

It is simple; it can interact with other platforms; you can easily perform mass functions and a consistency unlike other cheaper options. It is sure to save salaries of tens of salespersons and call center operators.

9. Ontraport

Ontraport realizes that the marketing industry has evolved and people have moved to much different marketing techniques such as a PR promotion from YouTubers and Instagram models.

So, yes! Lead source tracking is important and you should build custom URLs for each of your promotions.

Ontraport realizes the importance of data and allows you to not only save your transactions’ information, it also preserves record of other interests and activities of the customer. This ensures that you campaigns are more effective and pin-point precise in their conversions.

And this is just the tip of the iceberg. Two-way SMS communication, A/B testing, process mapping are things you will get with any plan you choose. The Basic plan costs $79 month, the perfect plan for your marketing organization startup. Medium sized businesses that have the capacity to appropriately utilize these expenses must give it a shot.

When you are a running business, you need reliability and Ontraport fulfils the need.

More on Ontraport here on their official website and get your 14-trial started without any credit card.

10. Sendinblue

Good news! Sendinblue has sent a blue, that says it is offering its services as low as $0 a month with up to 300 emails daily and unlimited contacts.

You will have the opportunity for customer segmentation, workflow editor and page tracking.

Those of you who prefer to code over drag-and-drop options, Sendinblue also allows coding in features for innovative ideas and always be ready for improvements because Sendinblue insights will make sure you land the A-game of your ads in front of your customer.

Do check this one out!

Sendinblue might be the best marketing automation analytics platform out there, so go to Sendinblue and enlighten yourself with what they have to offer.

11. Pardot

Pardot by Salesforce is primarily a B2B marketing automation platform, artistically designed for marketing agencies to handle their clients and drive value by running effective and cost-efficient campaigns.

What exactly are we in for? Pardot comes coupled with Salesforce’s experience in the marketing world and undoubtedly will provide useful insights on how to market your products successfully. Featuring a simple interface exhibiting important metrices on ROI and AI based processing allows to attend to valuable leads on preferential basis.

Thus, saving valuable time and resources.

If you are looking for an automation tool for your marketing agency, go ahead and opt Pardot confidently. The starter package will cost $1250 a month but make no compromises on your client’s business and opt for Pardot.

12. Keap

Unlike the others we have discussed yet, Keap comes as a complete bunch of CRM software and not standalone marketing automation segments. Keap offers a robust automated follow-up on customer queries and actions so you do not have to worry about missing out on anything.

Automations are a must and therefore, are a part of Keap as well. So do not worry, Keap can keep up with your customer’s while you are on your vacations.

Like to keep up with Keap? Here’s the link.

13. Marketo

Marketo by Adobe offers a premium marketing automation experience that employs AI and content personalization for best possible execution of your leads.ž

Content personalization and marketing impact analysis ensure that you follow your customer’s pace and do not provide any chance for an escape.

All Marketo plans are personalized so you will need to contact the sales for more information on the pricing.

14. Mautic

Where are our software professionals? Well, Mautic is made by them for them.

It is the World’s largest Open-source marketing Automation project. This means that you can easily tailor it to your own needs and integrate it into your operations. Yes, it is absolutely free to download.

Mautic is very easy to use and despite the fact that it requires some technical expertise when it comes to creating functional emails, many find it positively convenient. It ultimately gets down to your own understanding of the software. Otherwise, it is nothing less that any other paid marketing solution.

Mautic is be full of opportunities and being open-source, it is free to download and use. So, do not hesitate to test it out. Who knows, it might fit perfectly to your taste.

Sum up

To sum up, marketing automation is important for organizations who want to stay up-to-date with modern trends and techniques, that means Everyone in essence.

So, what platform should you opt for?

• A small business or a startup should consider Moosend, ActiveCampaign or GetResponse.
• A medium sized business with reasonable operations might find HubSpot Marketing Hub or Prospect.io as appealing options.
• A large entity should consider Adobe Marketo, Pardot or SharpSpring because at that level, you cannot make any compromises.

What is your take on the best marketing automation software? Do share your thoughts. We would love to hear from you.