The 9 best landing page builders of 2021
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It seems that landing pages are the new favorite for marketers and have helped thousands of organizations to boost their sales through minimal additional expenditure. Landing pages help to avoid massive costs from ads on Facebook and Google by simply improving conversions from already present leads.
What is a landing page, what is it good for and how to build one for your business – let’s dig a little deeper into the details.
Landing page – Definition
A landing page is simply a webpage where your lead lands, as the name suggest, once they click on the link from your online ad or email campaign or any other mode of lead generation.
Let’s say the landing page is the counter to your online shop, one where you want the customer to get all the information he needs and finally, make a purchase. It can be helped comparing it with a physical store that is selling any product/service. Just that the same consumer and marketing psychology needs to be translated into the form of a digital strategy.
Is landing page a website?
While a landing page may very well be a webpage, it is not a separate website if someone is confused about that. Let’s just say, it is an addition to the webpages on your website. Only that a landing page is focused towards closing a customer and not showcasing your brand and products. This very approach translates into how to construct an effective landing page as well.
Don’t worry, you do not have to build a new website.
Is landing page the same as a homepage?
Landing page vs homepage is a very popular comparison but unfortunately, the two serve two entirely different purposes. Whilst a homepage is to make your lead interested in your products, a landing page is created to convert an interested person into a customer.
The role of the landing page is one step after the homepage. To help the customer decide on placing the order is the real purpose of the landing page and there are certain changes that make it different from the homepage. For example, a landing page might focus on selling just one particular product than the entire catalogue.
How to use a landing page?
A landing page of a website helps to draw meaning from any random visitor. Generally, you share the link to your landing page in your ad as the link for your user to end up when they want to ‘Learn more’ or ‘Shop now’ from your website.
There are a number of approaches to use landing pages and that depends on your motive for creating the page. If you want them to make a purchase, you do not want them stuck in providing their email and address. Similarly, if you want to get their information so that you can add them to your monthly email campaign, such a landing page design and what it conveys to the visitor will be entirely different.
How to make landing page?
Making a landing page with any of the top landing page builders is a piece of cake, more on the top landing page builder list later onwards. It is the logical construction and must-haves of your page that is of utmost importance.
The purpose of your landing page is to close the deal and a good closer never misses out on any aspect and confusion that the customer may have.
Here is the list of the main elements of landing page for website:
- The brochure that makes the claim for your product
- Call-to-action for a convenient sale
- Features cleanly laid out to address the customer’s needs
- Testimonials from existing customers and recognition aka Social proof
- Reinforcement of your claim in the closing argument
Landing page creators
Now that you understand the need for landing pages for your business, it’s time to understand how to get one for yourself. There a number of platforms available online that can help you create your landing page, that too without any coding or technical stuff.
Choosing a platform for your landing page is very similar to selecting a platform for your website. It is vital to consider all little and major aspects including design template, optimizations and integrations for other key software.
Features of a good landing page builder
While choosing a landing page builder, one should always consider what the user needs from his experience from your need and if your choice of the landing page builder satisfies the need or not.
Design and looks
What does not meet the eye, hardly ever meets the soul. So, pay attention to how the landing page looks. Generally, all page builders have a warehouse of templates and designs that a business can choose for its landing page. Landing page templates are made to certain default standards and the remaining changes of color scheme and the overall theme are your choice.
Be watchful of any contradictory choices, for example a grocery store landing page should not have mobile phones in the title image. Keep things simple and self-explanatory so the visitor has no hesitation in going for the call-to-action.
Optimization
A responsive landing page builder is more than just necessary because today’s busy consumer does not have time to wait and watch the doodle change color as the website loads. The page should be optimized in terms of loading time and responsiveness so that there are no glitches to turn your customer away.
Compatibility
The loading page builder you choose for your website should be compatible with other major tools including CRM and email marketing so that you can make the best use of the data.
Landing pages collect insightful information about the customers and such integrations are greatly useful if not compulsory to get the best out of this data.
It should also provide the opportunity to be compatible with the visitor. The features of A/B testing and a responsive attitude towards the customer’s behavior can help to further improve the conversion ratio.
The best 9 landing page builders to try your luck at
Finding the best landing page builder can be bit of a hassle considering the variety in the market. All the more reason for you to go through our recommendations for ‘landing page builder tools’ that can conveniently help you to improve your conversion and sales.
1.Leadpages
Leadpages has been a favorite for a while reason being the great results people have achieved with the platform. Leadpage has thousands of templates to choose from and makes sure that each and every traffic point is given appropriate attention.
Leadpages allow over 40+ integrations in the very base plan and the offerings keep increasing as you move onwards. There have been certain issues with the A/B testing options on the platform but overall, Leadpages are ranked amongst the best.
The standard option starts at $27 a month with free hosting for unlimited traffic and is more than sufficient for a website. Visit here and boost your sales with Leadpages now!
2. Unbounce
Unbounce is one the most interactive platform which will allow you to have a taste of all your features in the 14-day trial. The drag and drop landing page builder of Unbounce makes creating a page very convenient and exactly what you need to precisely represent for your business.
The platform is optimized to help you convert your traffic into sales so that your business grows and your return-on-investment ROI improves.
The landing page builder software by Unbouce offers its services at $80 a month for a start. Now that is quite expensive for a ‘Launch’ plan if we consider other services but 500 conversions a month are sure to compensate all costs.
Feel confident to confide your web traffic with Unbounce.
3. GetResponse
If you are looking to integrate your landing pages and email marketing, GetResponse can be your best companion on the journey.
GetResponse provides a very interactive platform with a complete package of marketing tools including emails, landing pages and marketing automation.
GetResponse also provides a landing page funnel builder that helps to put all your business’s data to good use. When it comes to pricing, GetResponse might be the cheapest landing page builder with the base package starting at $ 12.30 a month only.
Not to forget, the base package includes autoresponders, unlimited lead funnels, landing pages and email marketing. Is there anything else to ask for?
So, what are you waiting for? Get started at GetResponse here.
4. Ucraft
How to create landing page for free? Ucraft is your man. Not only does Ucraft provide a free option to make a landing page, the convenient user interface adds to the experience. Using hundreds of available templates to make your landing page, you can get your page running in no time.
Ucraft will help to generate leads and analyze the performance so you can keep up-to-date with the market.
It’s time for the pricing and we have a surprise. Ucraft allows you to build a website and have landing pages for free. The ProWebsite starts at $10 a month while the Pro Shop at $21.
Visit Ucraft to build your website and landing pages now!
5. InstaPage
Instapage is the best landing page builder software if you are looking for the top-notch features. It allows to create landing pages with customization for different users so that you get to have the best out of each marketing campaign.
Instapage promises fast landing page loading which is always helpful to keep the visitor engaged. It makes sure no visitor backs out after clicking your ad.
When it comes to price, Instapage starts at $149 a month. That is more than the routine landing page creators. However, the unparalleled feature set is a one-off in the market and is sure to drive value to your business. More on Instapage here.
6. Wishpond
Wishpond ranks among the easiest landing page builders because of the convenient design of the editor. All features can be accessed using drag-and-drop and the attractive templates make all sorts of pages easy-catchy for the visitor.
Besides the remarkable editor, Wishpond also promises guaranteed growth with various pop-ups and analytical tools. You can benefit from these remarkable features at just $ 49 a month that includes marketing automation, pops and email campaigns. Over to Wishpond for more information.
7. Shortstack
Shortstack lands is a relatively different category than the rest of the bunch. Primarily, Shortstack is a contest landing page creator that allows you to build landing pages for a competition such as a giveaway or a quiz.
At $79 a month, Shortstack offers to build everything from the landing page and your contest’s framework to decide the winners and wrapping up with insightful analytics of the campaign.Shortstack is not made for everyone but surely is best among its kind. Know more about Shortstack on their website here.
8.Landingi
Though a bit lower on the list, Landingi still ranks among the best landing page builder platforms. With an intuitive page builder and tons of useful features, Landingi guides you how to make a free landing page in the trial from Design to Convert.
After the 14-day trial, Landingi will cost a minimum of $55 a month, Ladingi makes each and every cent dollar worth spending by converting the traffic into actual sales.
Want to know more? Land to Landingi straight away.
9.Lander
Lander is a platform especially built for creating landing pages for small businesses. Lander provides 100+ templates and specialized templates for different purposes.
Apart from the fascinating features, Lander also costs very reasonable and provides just the perfect set of tools for small businesses. Starting at just $ 16 a month, it comes with all necessary features including A/B testing, email marketing integration and Facebook landing pages. Head to Lander to sign up now!
Final Verdict
So, what is the the best landing page builder? Depends on what sort of landing page builder you are looking for.
- If you need a landing page builder free of cost, Ucraft is the website to go to.
- Instapage is the place if you want results and are willing to spend – a running looking to upscale.
- GetReponse is your responsible mate if you have a small business and need to get results at a reasonable rate.
- Have trouble with landing pages, how to create one and so on? Unbounce has one of the easiest drag-and-drop interfaces.
- Shortstack is the choice for organizing competitions. It will help you not only make your landing page but organize the rest of the event as well.
- Did we miss out anything? Want to share your views? Feel free to share, we’d love to hear from you.
